Free PDF Quiz Salesforce - MKT-101–Efficient Preparation

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Becoming a Salesforce MKT-101 certified professional can open up new career opportunities and enhance your credibility as a marketing professional. Build and Analyze Customer Journeys using Marketing Cloud certification demonstrates your proficiency in using Marketing Cloud to deliver personalized and relevant customer experiences. It also shows your commitment to staying up-to-date with the latest trends and technologies in digital marketing. With the increasing demand for digital marketing skills, the Salesforce MKT-101 Certification can set you apart from other marketing professionals and help you advance your career.

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Practice MKT-101 Questions, New MKT-101 Test Syllabus

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To prepare for the exam, you should have a solid understanding of Marketing Cloud fundamentals, such as email marketing, data management, and automation. Additionally, you should be familiar with journey builder, which is a powerful tool that allows you to create and manage customer journeys across multiple channels.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q83-Q88):

NEW QUESTION # 83
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's
marketing team wants to see the results of the email campaign. Which two items of information and data about the
performance of an individual send can be exported from Tracking in Email Studio? Choose 2 answers

A. Images showing how the email rendered on different devices
B. Subscribers who click on a specific link
C. Performance data on the Overview tab
D. Number of clicks from mobile devices

Answer: B,C

NEW QUESTION # 84
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?

A. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
B. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
C. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
D. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

Answer: C

Explanation:
To send a series of welcome messages on behalf of the brand with an optimized send time to new customers who are sent to Marketing Cloud via an hourly batch file drop, Northern Trail Outfitters should use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning. Automation Studio is a tool that allows marketers to automate tasks and workflows using different activities, such as importing files, filtering data, or sending emails. Journey Builder is a tool that allows marketers to create personalized customer experiences across different channels and platforms using different activities, such as sending emails, updating data, or optimizing send time. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5

NEW QUESTION # 85
Amarketer is asked to create a sendable data extension from various tables including orders, subscribers, and product line items. The resulting data extension will be used as an entry source fora journey.
Which tool should help create this table?

A. Automation Studio
B. Data Designer
C. Audience Studio

Answer: B

NEW QUESTION # 86
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?

A. Create a local copy of the product data in each BU.
B. Share data extensions from the top-level BU.
C. Use the File Transfer Activity to import data into each BU.
D. Give users the Administrator Role so they can see all of the data.

Answer: B

Explanation:
To configure specific data extensions, like Product Information, that are used by several business units (BU), Northern Trail Outfitters should share data extensions from the top-level BU. Sharing data extensions from the top-level BU allows marketers to grant access to common data sources across multiple child BUs without creating local copies or duplicating data. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_share_data_extensions_across_business_units.htm&type=5

NEW QUESTION # 87
A marketing team is creating a new data extension. The data extension configuration is very similar to a data extension that is already In use.
What creation method should the team use to create the new data extension?

A. Create from New
B. Create from a Filtered Data Extension
C. Create from Template
D. Create from Existing

Answer: D

NEW QUESTION # 88
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Free PDF Quiz Salesforce - MKT-101–Efficient Preparation

Practice MKT-101 Questions, New MKT-101 Test Syllabus

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q83-Q88):

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